THE WHY
Strategy You Can
Actually Trust.
I didn't learn digital marketing in a classroom and then go looking for clients. I spent 20 years in real estate, watched the industry change in real time, and built Word Slinger because I saw a problem I knew how to solve.
Businesses needed modern digital strategy — but they couldn't find someone who actually understood their world. That's still exactly why I do this.
HOW IT STARTED
Born From a Real Conversation.
"If I never have to think of another piece of social media content, I will die a happy man."
— A fellow agent, in a meeting I will never forget
I was sitting in a real estate meeting when a colleague said that — and I immediately knew he wasn't alone. Agents everywhere were spending time on content and marketing when they should have been focused on closing. And most of them had no real digital strategy at all.
So I built one. Word Slinger, LLC launched with a simple goal: take that burden completely off the plate of busy professionals who are great at their job but don't want to think about marketing.
What started as content and social media has grown into something much bigger — a full-service digital visibility and performance marketing agency. My clients have expanded well beyond real estate. The strategy has deepened. But that original instinct has never changed: make this easier, make it work, and make it measurable.
20+
YEARS IN REAL ESTATE
4+
YEARS RUNNING WORD SLINGER
50
STATES WE CAN SERVE
3
MAJOR AD PLATFORMS MANAGED
CREDENTIALS & EXPERIENCE
The Expertise Behind the Work.
I take what I do seriously — which means I've invested in doing it right. Here's what's behind every strategy I build.
UVA
Certificate in Digital Marketing Science
University of Virginia — formal study in digital strategy, analytics, and performance marketing.
BS
B.S. in Communication
Southern New Hampshire University — the foundation for every message, campaign, and strategy I write.
RE
Licensed Real Estate Agent
20 years in the industry — including 8 years in new construction marketing. Still licensed. Still connected to the field.
G
Google Certified
Certified across Google Ads and Google Analytics — the two platforms that drive the most measurable ROI for my clients.
These aren't just logos on a page. They represent the standards I hold myself and my work to — and they're why clients trust me with real marketing budgets.
HOW I WORK
Fully Remote.
Fully Committed.
Available Anywhere in the US.
I have no physical office — and I don't need one. I work fully online, which means where you're located has never been a limitation and never will be.
Whether your business is in Virginia, Texas, California, or anywhere in between, you get the same level of strategy, the same response time, and the same results. Distance doesn't change the work.
This isn't a compromise — it's the point. Working remotely means I keep my overhead low, stay flexible, and focus entirely on what matters: your marketing.
No Geography Limits
I work with businesses across all 50 states — from solo agents to growing small businesses.
Always Reachable
Fully online means fast communication, wherever you are and wherever I am.
Built for Modern Business
Remote-first isn't new for me — it's been the model since day one.
Same Work, Any Time Zone
Strategy doesn't stop when an office closes. Neither do I.
WHAT YOU CAN EXPECT
How I Work.
CREDENTIALS & AFFILIATIONS
The background behind the strategy.
FAAR
FREDERICKSBURG AREA ASSOCIATION OF REALTORS
FABA
FREDERICKSBURG AREA
BUILDERS ASSOCIATION
Google Ads
CERTIFIED
Google Analytics
CERTIFIED
HBAV
HOME BUILDERS ASSOCIATION
OF VIRGINIA
Digital Marketing Science
CERTIFIED