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PACKAGES & PRICING

Find the Right Fit for
Where You Are Now.

Every business is at a different stage of its digital journey. These packages are built around that reality — so you're investing in what actually moves the needle for you right now, not a one-size-fits-all template.

THE FRAMEWORK

Three Stages. One Clear Path Forward.

Whether you're building from scratch, refining what you have, or ready to accelerate growth — there's a package designed for exactly where you are. Each stage builds on the last.

WHAT'S INCLUDED

The Packages

Every package below starts at a flat rate — what you see is what you'd pay to get started. Reach out and I'll scope the exact fit for your business.

START HERE — AUDIT, THEN VISIBILITY

ONE-TIME

Audit & Roadmap — starting at $400

For the agent or small business owner who isn't ready for a retainer yet, or wants a second opinion on what they're already paying for. Price is based on the size of your business, starting at $400 — a full audit of your site, listings, socials, and AI search visibility, plus a written roadmap of what to fix first.

  • Full site + SEO audit

  • Social presence review

  • AI visibility check (how you show up in AI search and chat answers, not just Google)

  • Written roadmap with priorities, not just a list of problems

  • 45-minute walkthrough call

VISIBILITY

Visibility — starting at $1,250/mo

For the agent or business that needs to show up consistently and stop relying on word of mouth alone.

  • Website maintenance and updates

  • Local SEO management (Google Business Profile optimization, citations, local search)

  • AI search optimization (showing up when people ask AI tools for a recommendation, not just Google)

  • Monthly performance report in plain English

SCALE UP — GROWTH, THEN FULL PRESENCE

GROWTH

Growth — starting at $2,250/mo

Everything in Visibility, plus active lead generation.

  • Everything in Visibility

  • Paid ad management (Google, Bing, and/or Meta — budget billed separately)

  • Analytics and conversion tracking setup/troubleshooting (GA4, ad platform tags)

  • Email marketing / client nurture campaigns

  • Listing copywriting (for real estate clients – see the Real Estate page)

  • Quarterly strategy call

FULL PRESENCE

Full Presence — starting at $3,500/mo

For the agent, team, or business that wants marketing fully off their plate.

  • Everything in Growth

  • Technical SEO (schema and structured data markup)

  • Expanded ad management and SEO scope across more channels

  • ​Website changes and campaign builds, not just maintenance

  • Priority turnaround

  • ​Monthly strategy call instead of quarterly

ADD-ONS — EXTRAS FOR ANY TIER

BRANDING

Brand Refresh & Full Rebrand

Add-ons for any tier — refresh your look, or go all in on a full relaunch.

  • Brand Refresh — $1,200: new logo, color palette, and brand guide

  • Full Rebrand — starting at $2,800: new name, logo, brand voice, and a full site relaunch

SPECIALTY ADD-ONS

Specialty Add-ons

Scoped and priced separately — add these to any tier.

  • Listing copywriting — written per listing, scoped on request

  • Content calendar + copywriting — scoped and priced separately, add-on only

  • Ecommerce / product feed management — Google & Bing Merchant Center setup and troubleshooting​

ADD-ONS — SPECIALIZED SERVICES

ADD-ON

Listing Copywriting

Property descriptions and listing copy, written per listing and scoped on request — you or your brokerage handles the MLS entry.

ADD-ON

Video Walkthroughs

Social media video walkthroughs, property tours, and short-form video content optimized for reach and engagement.

ADD-ON

Website Copy

Page-by-page website copy that's optimized for search, written for humans, and positions your business exactly right.

ADD-ON

AI Search Strategy

Position your business to show up in ChatGPT, Perplexity, and Google AI Overviews the new frontier of how people find businesses.

"Not Sure Where You Fit? That's What the Conversation Is For."

Most clients come in knowing they need something — they just aren't sure what. That's completely fine. Tell Kelly what's going on with your business and she'll put together a proposal that actually makes sense for where you are and where you're trying to go.

COMMON QUESTIONS

Good Questions Deserve Straight Answers.

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